Concurrency limited the team’s reach.
The organisation needed greater automation and parallel testing across global and regional requirements, without adding operational complexity or resource-intensive upkeep.
The world’s leading household appliances manufacturer, Electrolux Group, aims to provide an exceptional, longlasting branded experience for all its consumers.
CloudCX customer success story · Electrolux Group
Global CX testing.
More scale. Less complexity.
How Electrolux Group accelerated customer-experience testing with CloudCX, running tests 3.5× faster than manual testing and saving four days in every sprint cycle.
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Explore customer stories →Full customer story · PDF · Access via a short form
3.5×faster than manual testing
4 dayssaved in every sprint cycle
100+test suites executed daily
<1 monthto complete migration and onboarding
The challenge
A global experience needed a more scalable testing model.
Electrolux supported millions of customer interactions across channels. Its existing testing setup allowed only two concurrent tests, while scaling capacity was expensive. Creating and maintaining tests also consumed significant resources.
Unknown callers exposed a coverage gap.
Electrolux needed to validate an unknown-customer journey using calls from a number its CRM had not previously recognised. The existing solution could not support that scenario.
The CloudCX approach
More automation. More parallel testing.
Electrolux piloted CloudCX against global and regional requirements before migration. The evaluation included concurrent calls, functional-flow coverage, country-specific dashboards, scheduling, CI/CD integration and unknown-number calling.
Assess
Validate functional, regional and integration requirements.
Automate
Build reusable end-to-end tests across customer-experience channels.
Scale
Run continuous and concurrent tests beyond the previous two-test restriction.
Enable
Support teams with onboarding and knowledge transfer.
Designed around enterprise requirements.
Regression testing, multilingual support, scheduled testing with pause controls and separation of organisations and sub-organisations supported global and regional teams.
From pilot to daily operation.
Migration established 11 monitoring test suites and 40 functional test suites. Electrolux went on to execute more than 100 suites daily, multiple times, with deployment across 11 countries and expansion underway.
Business impact
Faster validation. Lighter operational effort.
Testing ran 3.5× faster than manual testing, saving four days in every sprint cycle.
Migration and onboarding completed in less than one month, supported by dedicated CloudCX resources.
More than 100 test suites executed daily, with continuous and concurrent testing across 11 countries.
Global and regional requirements supported through dashboards, scheduling, CI/CD integration and specialised caller scenarios.
Customer testimonial
Hear directly from Electrolux.
Watch Electrolux discuss its experience with automated customer-experience testing.
This testimonial was recorded for QuickTest, now part of the CloudCX platform. The original video retains its earlier branding. Watch on YouTube.
Get the complete customer story
Read the full case study.
Submit your details to access the full two-page case study, including Electrolux’s requirements, implementation approach and measurable outcomes.
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Complete the short form to access the PDF.
Their Story in Their Words
“With QuickTest, our team was
overjoyed as the migration process unfolded seamlessly, completing in less than a month.”
– Valliammai Senthilnathan, Engineering
Manager for QA & Release Team at Electrolux.
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